Everything is not all bad for the little guys! As is typical in big business, when you expand size in business sometimes the product suffers. In wine, small vineyards highlight the more personal side of their production. They offer small operations and small batches that serve to add an “elitist” ambiance that “wine-heads” and novice connoisseurs appreciate all the same. In addition to producing a good product, the small vineyards are working to create new ways to share wine. Ultimately working towards reform to the current market model big vineyards have created. The most effective way for small vineyards to circumnavigate the larger business is to offer “wine of the month” clubs or sell subscription boxes. These services deliver a variety of wines every month to your door and with recent legislation changes around the country, their popularity is only rising.
Author: Adam B. Platt
Editor: Carrie Hershey