February deserves a lot of credit for being the shortest month of the year. Every year we rush through it without fully grasping what February means to everyone. The obvious one is Valentine’s Day (Or discount chocolate eve for those who’ll spend the holiday alone) but there is so much more! Super Bowl Sunday is quickly overlooked, but what else does February celebrate? Many don’t realize this but February is actually national “Snack Month”!
February was labeled as national “Snack Month” in 1989. The story of its origin goes that pair of young advertising executives was tasked with solving the industry’s lull in the month. Thus “Snack Month” was born. Today, snacks never really have a bad month as America runs on quick snacks. In recent studies it was found that American diet habits have changed into 2 main diet trends. Instead of the traditional 3 square meals, a moderately sized breakfast and lunch with a larger supper to finish, people are replacing it with a large breakfast and lunch with a small dinner. This diet trend is very popular among young Americans today. The other diet commonly followed is eating one large breakfast and eating various other small healthy snacks throughout the day. From this we expose our nation’s true devotion to snack food!
February was labeled as national “Snack Month” in 1989. The story of its origin goes that pair of young advertising executives was tasked with solving the industry’s lull in the month. Thus “Snack Month” was born. Today, snacks never really have a bad month as America runs on quick snacks. In recent studies it was found that American diet habits have changed into 2 main diet trends. Instead of the traditional 3 square meals, a moderately sized breakfast and lunch with a larger supper to finish, people are replacing it with a large breakfast and lunch with a small dinner. This diet trend is very popular among young Americans today. The other diet commonly followed is eating one large breakfast and eating various other small healthy snacks throughout the day. From this we expose our nation’s true devotion to snack food!
Last year, globally, snacks totally for 374 billion dollars in sales; American adults alone are responsible for 2% of that. Today nearly 50% who work full time admit to replacing meals with multiple snacks. Generally what people are looking for is efficiency as they grind through their 40 hours every week. It is however important to remember that replacing meals shouldn’t become multiplying meals, meaning specifically to spread out the meal rather than eating it all at once.
With so many snacks being sold nationwide, many are asking “what do people want?” The answer is very telling of our country’s habits. The highest selling snack offers no surprise to most as 15% of Americans say that they reach for candy during those mid-day slumps. Second highest though is promising, as 13% of working American’s indulge in fresh fruit! Chips, peanuts, and crackers follow with similar numbers proving America’s true love for junk food. It is important to note again that most nutritionist’s recommend eating healthy snacks for efficient energy production during the day.
With so many snacks being sold nationwide, many are asking “what do people want?” The answer is very telling of our country’s habits. The highest selling snack offers no surprise to most as 15% of Americans say that they reach for candy during those mid-day slumps. Second highest though is promising, as 13% of working American’s indulge in fresh fruit! Chips, peanuts, and crackers follow with similar numbers proving America’s true love for junk food. It is important to note again that most nutritionist’s recommend eating healthy snacks for efficient energy production during the day.
Often, as a working class we all get stuck into our ruts. During the winter we tend to bury our heads into our work and don’t lift them up again until spring. Naturally, our diets suffer and we get to the point where we start to fit food into our schedule whenever we get the opportunity instead of having set meal times. These diets tend to offer certain positive sides to them. The snacking diet has been found to be effective when someone is trying to lose weight. With this diet’s spread out meals averaging 300-400 calories it lends itself to anyone looking for midday energy. The other diet lends itself to those maintaining weight or to those who aren’t fitness minded due to its similarity to the traditional diet.
February also boosts snack sales due to a little football game known as The Super Bowl. Many snack companies bank on snack sales the week leading up to Super Bowl Sunday; it is that influential on the industry. Nationwide, February helps generate about 1.3 billion in chicken wing sales on Super Bowl Sunday alone!
It’s a no brainer to support your stores snack inventory. If you’d like to generate better snack sales, your presentation and how you market your snacks makes the difference when it becomes crunch time in the seasons. If you have any intention or thought about remodeling, your first phone call should be to Clark C-Store Solutions.
It’s a no brainer to support your stores snack inventory. If you’d like to generate better snack sales, your presentation and how you market your snacks makes the difference when it becomes crunch time in the seasons. If you have any intention or thought about remodeling, your first phone call should be to Clark C-Store Solutions.
Altogether, while February is society’s shortest month, it does a lot for the overall well-being of the snack economy. Since 1989 we have celebrated our snack appreciation and we’ve continued to show our snack support year after year. Now, the next time you use a snack to push you through your work day, remember February is the only month that the calories don’t count.