- 1.23 billion Chicken wings will be consumed
- 4 million pizzas will be ordered
- 14 billion hamburgers will be devoured
- 11 million lbs of potato chips will be ingested
- 8 million lbs of tortilla chips will accompany 104.2 million lbs of guacamole
- And, of course…325 million gallons of beer will be chugged, sipped, gulped, and, yes, spilled
I know what you’re thinking. With the feasting frenzy flooding the food service industry my restaurant is sure to attract a crowd! Well think again, it may come as a surprise, but only 2% of Americans dine-out for this event. So the question is “What can I do to ensure my restaurant benefits from the 14.31 billion dollars consumers will drop on Super Bowl related purchases?”
- Kickoff catering menu options. Offer your customers delivery and set up service to eliminate the stress of hosting the party. You would be surprised how delighted your customers will be to have their favorite restaurant‘s food in the comfort of their home. Make sure you’re not out of bounds though, now would be the time to dust off the catering equipment and call Clark Service Group for maintenance and repairs. We also have 24/7 emergency services, just in case your Super Bowl Sunday equipment loses power.
- Intercept the crowd with banquet and party size take out specials. This has already become a very popular trend in 2016. Now-a-days families consist of two working parents with little to no time to prepare dinner. The food industry understands this dilemma, and has begun to offer the solution of “family size” take out. If you have not already jumped on this bandwagon, this is the perfect opportunity to test the waters. Start getting the word out there of your take out special, strategize your actions, and go for the extra point!
- If you have already established a take-out/delivery menu, and are expecting a large turn-out, don’t let your kitchen equipment cause interference. Now is the time to schedule preventative maintenance. Clark Service Group can make sure all your equipment is running efficiently, and prepared for the big game. It’s better to be safe than sorry. You don’t want to experience unnecessary roughness from disappointed customers.
- Prepare your team! Identify your players. Peyton Manning would not be where he is today if the coach used him on defense. It’s the same in a busy restaurant atmosphere; know who your key players are. Utilize each employee’s strengths, and understand their weaknesses. Identify your;
- Quarter back: A strong leader who follows and respects directions
- Center: An employee who follows the lead and snaps into action at a moment’s notice
- Running back: An employee who doesn’t hesitate or shy away from stressful situations
- Full Backs, Guards, and Tackles: Employees loyal to their leaders ready and set to run any play called, does not shy away from stressful situations.
- Running back, Wide Receivers, and Tight end: Quick reacting employees who can catch anything thrown their way. Strong team players, with strong communication skills.
You are now prepped and ready for Super Bowl Sunday! Any coach will tell you confidence, determination and teamwork wins Super Bowls. Any restaurant manager would agree these are the same attributes of running successful kitchens. It’s up to you to set goals, learn from mistakes, and lead your team to victory!
Edited by: Tilghman Grandstaff